World Liberty Plans WLFI Buybacks After 60% YTD Drop

World Liberty Financial said Thursday it is launching a buyback program for its WLFI governance token after the token fell about 10% since the U.S. midterm vote and more than 60% so far this year, Reuters reported.

WLFI sat at about $0.047 around 6 a.m. ET Friday, up about 1.7% over 24 hours but still down roughly 60% over the past year, per CoinGecko.

How the buybacks would be funded

A token buyback is when a project uses its own cash or revenue to purchase its token on the open market, often aiming to reduce circulating supply or support holders who stay in governance. World Liberty said an initial allocation could include revenue generated from reserves backing its USD1 stablecoin and other sources, Reuters reported.

The company said the program is meant to encourage participation in WLFI governance and increase voting power among long-term holders, and that buybacks are intended to become an ongoing part of its strategy.

World Liberty was co-founded in 2024 by President Donald Trump, his three sons and partners. The Trump family owns 38% of the venture and earns through the sale or use of WLFI and USD1, Reuters said.

Separate legal pressure

CoinDesk, reporting the same buyback plan, noted a separate lawsuit track: Tron founder Justin Sun has asked a federal court to sanction World Liberty over roughly 4 billion frozen WLFI tokens. That claim sits in court papers; it is not adjudicated here.

In April the project previously disclosed about $65.6 million in open-market buybacks over six months, CoinDesk's account of that earlier disclosure said. Reuters' Thursday story does not restate a new dollar size for the fresh program.

In our opinion: the stake sits in governance weight and cash drawn from USD1 reserve fees. Reuters puts year-to-date losses above 60%, and CoinGecko's one-year change near 60% lines up with that range. The next document to watch is whether World Liberty publishes a size and schedule the way it did for the April $65.6 million disclosure.